Sports AI reads the numbers. We read the rest.

The complete performance picture

Tracking data tells you what happened. Your people know why.

What sports AI reads today

Structured numbers

Tracking and event data
GPS, load and medical metrics
Video tags and match stats
Market values and contract tables

What AskEdda adds

Unstructured knowledge

Scouting reports and watch-list notes
Emails with agents, clubs and staff
The game model, session plans, analyst notes
Decisions, reasons and who made them

Both halves are already in your club. One is in a platform, the other in inboxes, drives and heads. AskEdda reads the second half and answers with the source, next to the platforms you keep.

From insight to result

Data finds the player. Your organisation decides whether the transfer works.

Performance techSpot

Tracking, video and data platforms find who is good.

Built for football operationsDecide

Earlier sightings, reasons you passed, agent history, contract frame.

Built for football operationsExecute

One game model, so the new signing plays what the staff coaches.

Built for football operationsRetain

What your people know stays when staff and directors move on.

Performance tech optimises the first step. We make sure the rest of the chain holds. AskEdda sits next to your video and data platforms and reads what they do not hold: reports, notes, emails and the documents that explain how your club plays.

Where clubs lose the picture

Three places the knowledge goes missing.

01 · THE OFFER

An agent calls about a player you already scouted.

The report exists. The reason you passed is in a thread from 2024. Nobody finds it in time, so the club scouts him again or answers from memory.

"Why did we pass on him?"

02 · THE HANDOVER

The sporting director leaves. The game model stays in their head.

Session plans, analyst notes and the model document drift apart. Every new coach brings a new definition of pressing.

"What does pressing mean at this club?"

03 · THE MARKET

A market you worked for years goes quiet.

Contacts, visits and flagged players sit in one person's email. When they move on, the club starts that market from zero.

"What did we know about the Danish market?"

The numbers behind it.

2.6 yearsAverage tenure of a sporting director in the top five European leagues.Source: Football Benchmark, via Inside World Football

75 %of first-division head coaches worldwide have been in post for less than a year.Source: CIES Football Observatory, via Inside World Football

£1.1 bn+Net loss on Premier League signings 2021 to 2024 that are rated as failed, almost a third of all arrivals.Source: Player Care Group, reported by FourFourTwo. Commissioned by a player-care provider.

Your sporting director stays 2.6 years. Your game model should not leave with them.

Three situations

Which one sounds like your club?

01 · SCOUTING MEMORY

Why did you pass on him?

An agent offers a left-back you scouted in 2024. Why did you pass? The answer is in someone's inbox.

Example conversation

What do we know about the left-back from the Eredivisie?

AskEdda: Scouted twice in person (03/24, 09/24), fits the LB profile. Passed in 2024 because of the transfer fee; the sporting assessment was positive. Medical information needs approval from the medical department.

Sources: Scouting DB · Report 09/25 · Outlook · Squad planning 2024

02 · ONE GAME MODEL

From U15 to the first team.

Ask five coaches what pressing means at your club. Get five answers.

Example conversation

How do we define the pressing trigger, and does the U17 coach it the same way?

AskEdda: The game model sets the trigger on the back pass to the centre-back. The first-team analysis uses it that way. The U17 session plans still describe an older version with a deeper block.

Sources: Game model v3, p. 12 · Analyst notes 08/26 · U17 session plans

03 · KNOWLEDGE THAT STAYS

When your head of scouting leaves.

Sporting directors stay 2.6 years on average. Your club's knowledge should not leave with them.

Example conversation

What did our former head of scouting know about the Danish market?

AskEdda: Their reports cover the clubs they visited, the contacts they trusted and the players they flagged for later. Two of those players are still on the watch list.

Sources: Scouting reports · Shared drive · Email threads

Why AskEdda

Built for staff who have no time for another tool.

Learns from what is already there. Reports, notes, emails and documents. No wiki to maintain.
Every answer with its source. Permissions are checked before AskEdda answers, so medical and contract data stays with the people allowed to see it.
Works in Teams and email. Your staff ask where they already work. Next to the performance platforms you keep.

How it starts

From a 20-minute call to answers on your own documents.

20-minute call

You tell us which of the three situations you know. We show what the answers and sources would look like for your club. No slides.

Pilot on your own knowledge

A set of reports, notes and the game model, read-only. Your staff ask real questions in Teams or email and check every source themselves.

Your decision

You see which questions got answered, which did not, and what a rollout would need. The club decides, with the people who will use it.

Questions we get at events

Short answers.

Does AskEdda replace our video or data platform?

No. It sits next to them and reads what they do not hold: reports, notes, emails and documents. Your platforms stay the source for tracking and event data.

Can it see medical or contract data?

Only if the person asking is allowed to. Permissions are checked before AskEdda answers, so a scout does not see what the medical department or the board keeps to itself.

Does AskEdda change or write anything in our systems?

No. It reads and answers. Decisions, edits and messages stay with your staff.

Where is our data processed?

You get it in writing before you sign: where AskEdda runs, which language model phrases the answers and which service providers are involved. It is all set out in the data processing agreement, a separate contract next to the main one.

Do we have to build a wiki first?

No. AskEdda works on what is already there, in the state it is in. If a question has no answer in your documents, it says so instead of guessing.

See the complete picture with your own club's knowledge.

A 20-minute call. We ask which of the three situations you know, and show you what the answers and sources would look like for your club.